Interactivity has been quietly taking hold in the ecommerce space, transforming all things digital with groundbreaking new methods for viewing and interacting with products, across online channels.
In stark contrast to the bloodbath of brick-and-mortar stores which continues to claim new casualties almost daily, interactive 3D has been steadily weaving its way into our daily lives, gaining attention and importance as it grows, and strengthening the power of conventional retail’s web-based counterpart.
For online sellers, the ability to transform websites into exciting, engaging environments that entice customers to spend their time—and dollars—has been and will continue to be a driver of their success.
The manner in which an ecommerce website allows users to experience and interact with products will increasingly become a differentiator as the power of 5G networks allows more and more users fast and easy access to the web and as cutting-edge interactive 3D visualization becomes the rule rather than the exception.
With market leaders like Amazon, Google, IKEA, and Wayfair taking their shot at emerging technologies in AR/VR, the field will only continue to grow—and with demand for a steady stream of high-quality, photorealistic 3D models expected to skyrocket.
For those just entering the fray, understanding what it takes to create a high quality 3D representation of a product for ecommerce underscores the uphill challenge marketers will face in scaling model production to meet current and predicted demand.
Making it 3D
At Halo Renders, 3D model creation is our passion! Here’s how we do it: