What is Your 3D E-Commerce Strategy?
Shopify, Sketchfab, and Amazon - and many others - are investing in the development of 3D e-commerce and as indicated by VentureBeat this medium of communicating products to customers is becoming vital to the customers shopping experience.
In most cases the rise of 3D e-commerce has been from solutions in Web based configurations or Mobile AR / augmented reality. And companies which have adapted to this most quickly have been in market segments such as furniture, the likes of Wayfair and Ikea are good examples.
While popularity for these type of experiences has grown, we are also seeing a much more integrated approach for e-commerce + bricks and mortar retail shopping experiences by companies such as Walmart.
In the case of Walmart incorporating VR into their stores is one such opportunity the company has been exploring.
Another interesting method being used to integrate the traditional retail shopping experience with an e-commerce style experience are in-store kiosks.