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by Admin February 06, 2024

How Commercial Real Estate Developers Can Leverage
3D Visualization in a Post-COVID World

3D rendering services for commercial real estate - shopping center example - email

The COVID pandemic significantly impacted businesses and individuals alike in a myriad of different ways, including the sudden transition away from traditional office work models.

As millions of workers abandoned their offices for their living rooms, remote work practices were quickly adopted to protect workers while avoiding uncomfortable conflicts over mask and vaccine policies. Faced with empty office space, enterprises were forced to rethink their real estate strategies.

Hybrid Work Models - The New Normal

As the threat of COVID began to wane—and despite the desire of some businesses to bring employees back to the office—the flexibility, cost savings, and other benefits offered by remote work has continued to drive its popularity with workers, and many businesses have embraced new hybrid work models as a way to not only attract and keep new and existing staff, but also as a way to reduce their own real estate costs.

According to a recent article published by Tango, a developer of real estate technology [https://tangoanalytics.com/blog/portfolio-strategy/ ] the transformation in corporate real estate strategies post-COVID amount to over 80% of organizations adopting hybrid work models, with traditional long-term leases and large-scale offices being replaced by agile approaches, aimed at reducing office space and cutting costs.

In fact, as Tango reports, CoreNet Global has noted that over two-thirds of real estate executives plan to reduce portfolios by at least 10% in the next three years.

How Can Business Enterprises Identify the Right Real Estate Strategy

The challenge for business enterprises lies in choosing the best strategy to optimize real estate—for lease options and costs, employee locations, and other factors—leading to the introduction of Tango Portfolio Strategy, a solution that utilizes GIS mapping, scenario planning, and predictive analytics to help enterprises organize, visualize, explore, and execute their real estate decisions effectively. Learn more at Tango - https://tangoanalytics.com/blog/portfolio-strategy/]

How Can Commercial Realtors Stay Competitive? In a world where declines in commercial real estate office space leasing and brokerage demand are projected to continue—and the competition for customers is increasing more than ever before—what can commercial real estate developers do to differentiate their offerings and stay competitive in today’s market?

Leading commercial real estate developers are rapidly adopting cutting edge visualization tools including 3D renders to improve virtually every aspect of their business—from feasibility studies, to development and design, to stakeholder presentations, to virtual tours and more.

Just a few examples include:

3D Site Plan Rendering Services-1

Feasibility Studies: 3D renders can be used to help conduct feasibility studies, that make it easier for developers to assess the viability of a project —before committing to construction. Renders can not only assist in evaluating design alternatives, and provide better understanding of related cost implications.

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Design Visualization & Development:
3D Renders can be used to visually represent design concepts for new developments, helping stakeholders—including investors, potential tenants and/or buyers better understand both the aesthetic and the functional aspects of a project—before construction begins. 

3D Office Building Rendering Services for Commercial real estate - email-1

Marketing & Advertising:
3D renders can be used to showcase a property's features and amenities in marketing materials including PowerPoint presentations, flyers, and brochures as well as websites and promotional videos. High-quality 3D renders can attract both potential clients and investors by providing a realistic preview of the finished project.

3D Virtual Tours & Walkthroughs:
3D virtual tours are a powerful visualization tool that allows potential investors, tenants, or buyers naturally explore a property online—without ever setting foot on the actual property. 3D tours provide a comprehensive understanding of layout, design, and ambiance that two-dimensional marketing materials just can’t match.

3D Live Renders

Cutting-edge 3D Live Renders take architectural renders to the next level, creating a living, animated environment of realistic motion, light, and sound to deliver an unmatched level of excitement—and engagement  for presentations, planning, and marketing activities.

Stakeholder Presentations: Utilizing 3D renders when presenting proposals to stakeholders, including investors, city planners, or local authorities, enhance presentations by offering a clear and compelling depiction of the proposed development, facilitating better decision-making. 

Contact Halo Renders today to learn about our 3D renders and other offerings for commercial real estate developers and brokers, and how we can help you take your marketing and advertising visualization to the next level! Call us today at (440) 447-0200 or submit an inquiry here.

Contact Us

To learn more about all the ways your hotel, resort, or other hospitality business can benefit from 3D rendered solutions, connect with a Halo Renders expert today!

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