Together with the continued adoption and expansion of online booking platforms, the rise of specialty boutique and lifestyle hotels, and the globalization-related expansion of travel tourism options, today’s hospitality consumer has more destination and accommodation options than ever before.
Meanwhile, the ever-growing power of social media influencers and online customer reviews has shifted influence away from hospitality industry marketers, and into the hands of the customer.
Being seen and heard in a sea of choices and capturing the attention of hospitality industry target customers is more challenging than it’s ever been before, but leading hotels, resorts, and other hospitality establishments are embracing new technologies to meet these challenges—and gain a competitive edge!
How Are Hospitality Establishments Standing Out in the Crowd?
In the ever-changing landscape of the hospitality industry, the power of first impressions remains among the few consistencies, although crafting a first impression that is ‘sharable’ and ‘like-able’ has raised the stakes.
In the past, hospitality entities have utilized professional photoshoots to showcase their facilities and amenities—and highlight their unique locations—to entice potential guests.
But with the advent of 3D rendering technology, a more cost-effective and versatile alternative has emerged, offering unprecedented benefits to hospitality sector participants.
The Evolution Away from Photoshoots
Professional photoshoots, while certainly effective, can be cost-prohibitive for many in the hospitality sector, particularly smaller establishments.
Photoshoots are fast becoming a thing of the past,
replaced by fast, flexible, high-quality 3D renders
From hiring photographers and models to coordinating schedules, paying related travel and accommodations expenses, and hoping for—and sometimes waiting for—perfect lighting and weather conditions, expenses can quickly add up. And once the photoshoot is complete, the ability to make changes is limited.
3D rendering on the other hand, provides an affordable, flexible, ‘evergreen’ alternative, allowing hotels and resorts to create realistic, high-quality images without the high price tag of a photoshoot(s), while offering unmatched image updates and flexibility.
With 3D Renders, the weather is always perfect!
And a change of seasons can be addressed in a snap!
For smaller entities, 3D rendering opens a realm of new possibilities to compete, while leveling the playing field.
Unmatched Flexibility
One of the most significant advantages of 3D rendering for hospitality entities is its unparalleled flexibility. Unlike traditional photoshoots, where capturing different room configurations or décor changes can require additional, time-consuming changes and costs, 3D rendering supports on-demand, rapid modifications.
With 3D rendered visuals, hospitality entities can highlight different room layouts, updated furniture arrangements, carpeting and wall materials, window treatments, and more, enabling them to tailor visual presentations to different target customers that specifically appeal to their needs and desires.
The unlimited adaptability of 3D rendered rooms and properties allows hospitality entities to rapidly reflect the latest décor trends, incorporate the newest amenities, and even accommodate changing seasons into their marketing visuals—all at a moment’s notice, without the burden of expensive, time-consuming additional photoshoots.
Creative, Innovative Marketing Solutions
The benefits of 3D rendering don’t end with providing cost-effective, flexible visuals. 3D rendering also opens new doors to cutting-edge, creative marketing techniques and new age strategies, including the ability to create three-dimensional virtual tours, interactive presentations, and immersive experiences.
Explore our new 3D Live Renders here.
These new technologies take hospitality entities to the forefront of innovation with solutions that allow target audiences to experience geographies, properties, rooms, and amenities in exciting new ways, with stunning interactive content that connects more deeply with potential guests.
Beyond Hospitality Marketing - Endless Possibilities
The benefits of 3D rendering for hospitality entities don’t end with the marketing department. A myriad of other applications for 3d rendering advances are already being utilized within the industry, from commercial property development visualization to communication between various business partners including owners, developers, investors, and others.
3D rendering applications can also extend to resort and hotel staff training programs, for services and maintenance teams—for both on-site and remote learning.
Many leading hospitality companies are also using 3D rendered emergency floor plans to enhance onsite navigation for both guests and staff, while improving response times in the case of emergency. Learn more here.
Contact Us
To learn more about all the ways your hotel, resort, or other hospitality business can benefit from 3D rendered solutions, connect with a Halo Renders expert today! Call us at (440) 447-0200 or submit an inquiry here.
